The face of the country's demographics have shifted and corporate
America wants to partner and work with these vital multicultural
markets. Potomac Strategic Development (“PSD”) is on the cutting
edge of tapping the country's emerging marketplace
with specialized expertise, knowledge and insight into the
Latino and Asian communities and their world of news and information.
We believe that key to reaching these markets successfully
is to do so with culturally appropriate messages and vehicles.
It's not good enough or influential enough to simply translate
existing collateral or promotional materials and hope these
materials will generate interest.
PSD’s partners Christina
Sanchez and Robert Alaniz
offer senior counsel and expertise to clients who need assistance
in reaching and influencing Latino communities. Together they
have worked on behalf of numerous clients wishing to reach
this specialized market. As a former Univision Television
executive, Christina designed, orchestrated and oversaw numerous
successful media partnerships and client promotions with the
nation's largest Spanish language television network. While
working on behalf of some of the world's largest public relations
firms, Robert has worked with numerous clients to reach the
growing and influential Latino market.
In addition, Michael Chee
is PSD’s partner with expertise in reaching Chinese, Korean
and Asian-Pacific Islander communities through community and
media related strategies.
Together, our partners provide counsel to individuals and
organizations needing communications knowledge and finesse
to reach distinct and target audiences. Our high-level and
exclusive combination of public and government affairs, media
know-how and ethnic market insight offer a consulting resource
that is rare in today's communications marketplace.