MICHAEL
D. CHEE
Milagro Communications Group senior partner Michael
Chee is a communications expert with more than 20 years of
experience managing media and marketing communication issues
on behalf of corporations and clients in the private and public
sectors as well as the health care industry. In addition,
Michael has substantial experience developing and implementing
successful communication programs to influence decision makers,
legislators and business leaders when clients or special interests
require greater clarity and understanding among mass consumer
and ethnic audiences.Michael has served as a senior consultant
leading multi-ethnic outreach programs, crisis communications
and strategic communications programs supporting a variety
of clients.
Formerly, he was the senior vice president of media relations
for the Western Region of Bank of America. In this capacity,
Michael oversaw all media relations and external PR for a
seven state region and served as official spokesperson for
Bank of America products, services and operations. He was
influential in facilitating the bank’s outreach to Hispanic
customers through unique programs like “Keep The Change” and
the bank’s acceptance of the Matricula Consular ID card for
new banking patrons.
As a consultant, he has lent his knowledge to many industries
and companies including DaVita, the California Department
of Health Services, The Tomas Rivera Policy Institute at USC,
O’Melveny and Myers law firm, WellPoint Inc., the Los Angeles
County Board of Supervisors and major healthcare and hospital
delivery systems throughout California and the country. Michael
served with two of the state’s top public relations agencies,
Hill and Knowlton and Golin/Harris Communications, representing
such clients as PacifiCare Health Systems, Loyola Law School,
Catholic Healthcare West, California Department of Health
Services, the former Governor Wilson administration and Adventist
Health Systems. His responsibilities included supervising
agency account teams and leading the strategic development
and implementation of both statewide and national communication
programs intended to increase the visibility and public understanding
of these organizations’ products, services and operations.
Michael also brings a diverse range of corporate experience
from institutions including Blue Cross of California, Vuarnet
Sunglasses, the South Coast Air Quality Management District
and WellPoint, Inc. While representing WellPoint, currently
the nation’s largest health insurer, Michael served for nearly
10 years as their media relations expert on the company’s
products, services and issues. He was regularly called on
to represent the company in the news media as its primary
spokesperson.
Michael has spent countless hours media training and preparing
corporate executives to speak and interact with the news media.
Due to his extensive experience in crisis management, he is
often called upon to assist clientele with immediate crisis
preparation and response. In a highly publicized case, he
served as the chief communication strategist for Glendale
Adventist Medical Center when an employee was accused euthanizing
patients. |
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